![]() ![]() Shakira was much easier to understand when she switched to English for 2001’s Laundry Service, the album that broke her in the States. But singles such as “ Wherever, Whenever” and “ Objection (Tango)” still had an unmistakable Latin flair to them. They were bridges between (pop) cultures, exports from the Latin hit machine given just the right makeover to cross over beyond Hispanic audiences. That kind of thing was all the rage around the turn of the millennium, thanks in large part to Ricky Martin. The former boy band singer’s performance of salsa-tinged World Cup theme “The Cup Of Life” at the 1999 Grammys sparked Stateside interest in Latin pop, inspiring Martin and fellow Spanish-language stars Enrique Iglesias and Marc Anthony to quickly record and release albums in English. By the summer of ’99, radio was ruled by the likes of “ Livin’ La Vida Loca,” “ Bailamos,” “ I Need To Know,” and “ Shake Your Bon Bon.” Jennifer Lopez, who had risen to fame in part by portraying a Tejano pop superstar in Selena, became a hitmaker herself with “ If You Had My Love” and “ Waiting For Tonight.” (Regrettably, this era also yielded “ Mambo No. ![]()
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